From routing engines to ad attribution — one source of truth.
Wherever a system has to decide based on where things are in the real world, freshness and coverage compound. Here’s what changes when teams switch.
Delivery & logistics
Routing & last-mile ops
Drivers dispatched to closed venues, wrong entrances, or geocoded-to-rooftop addresses. Every failed dropoff is a re-attempt and a refund.
Fewer misses
Fewer failed dropoffs when address, hours, and entrance are continuously verified across sources.
Ad-tech & measurement
Geo-targeting & store attribution
Targeting and footfall attribution rely on polygons that don’t match reality. Closed stores attract impressions; new openings get missed for months.
Days, not quarters
Detect new openings before legacy POI providers carry them — campaigns activate in days, not quarters.
Retail & CRE
Site selection & competitive intel
Trade-area analysis built on incomplete competitor maps. Long-tail independents — the ones that actually shape demand — missing entirely.
Long-tail first
Independents and rural venues mainstream providers carry partially or miss entirely — with full source provenance.
Fintech & risk
Merchant verification & fraud
Onboarding flows and transaction-monitoring rules need to confirm a merchant actually exists, where they say, doing what they say — with an audit trail.
5–10 sources
Cross-referenced per record — every field traceable and audit-ready for compliance review.